Popular Diplomacy and Soft Power Course, in cooperation with the Katara Center for Public Diplomacy, from June 1 to 3, 2025
Program Objectives
To provide participants with the knowledge and skills necessary to communicate effectively with foreign audiences and build positive relationships with other societies and cultures based on practical experience. Learn about the practical applications of public diplomacy tools as a form of soft power, and learn about examples from a range of Arab and regional countries.
Axis
The main topics of the program include:
The concept of soft power and public diplomacy and their importance in international relations
National character through public diplomacy
Exploring tools and methods in public diplomacy
Economic diplomacy
Humanitarian and cultural diplomacy
Mediation diplomacy
Development diplomacy and international aid
Transport diplomacy
Sports diplomacy
Principles of public diplomacy design
Learning outcomes
By the end of the program, participants will be able to:
Gain a deeper understanding of the concept of soft power and public diplomacy and their importance in international relations
Provide participants with the knowledge and skills necessary to communicate effectively with foreign audiences and build positive relationships with other cultures
Participants will be able to apply public diplomacy strategies and techniques in their work
Get acquainted with the methods of public diplomacy in international and regional contexts
Learn the principles of designing public diplomacy models
About the Lecturer
Dr. Wael Shadid
Leadershipdiplomacy.com
Waelshadid.academia.edu
Dr. Wael Shadid, Head of the Center for Leadership and Diplomacy, presents specialized topics combined with over forty years of practical experience. He is committed to sharing his expertise in serving our communities, with a strong belief in the importance of investing in the communities in which we live, especially the youth sector.
Experience and Specialization
Strategic Management in Turbulent Environments
Strategic Analysis, Strategic Planning and Implementation
Strategy Formulation at the State Level
Public Diplomacy Strategy
State Strategy Concepts
Change Management
Crisis Management
Geostrategic Concepts and Applications
Operational Management and Performance Indicators
Governance System Design
Multilateral International Project Management
Education
PhD in Business Administration (Strategic Management in Complex and Turbulent Environments)
Master’s Degree in Project Management
Bachelor’s Degree in Civil Engineering 1982
Authorship
“Managing Organizations in Complex Environments”
“Managing Civil Society Institutions and Public Diplomacy”
“Change: A New Theory of Action”
“Making Spring”
“Geostrategy: Between Concept and Application”
“The Geostrategic Dimension in the Renaissance Project”
In addition to a number of strategic analyses and studies