This course deals with an important style of diplomacy that many countries have been practicing aspects of for decades. But it has become very popular in its current form and name since the mid-1960s. It combines aspects of communication science applications such as advertising, public relations and mass communication, and from diplomacy, foreign policy and international relations. The course reviews the relationship of diplomacy to human life and its development throughout history since the beginning of human civilization. It presents a vision of how diplomacy was practiced in the first state in history during the days of the Iraqi civilization (the Sumerian, Babylonian, Akkadian, and Assyrian states) and then in the Egyptian civilization. The course also provides an explanation of the development of diplomacy during the era of the Arab Islamic state from the state of Medina to the state of the Rightly Guided Caliphs until the flourishing of the Arab Islamic civilization in the Abbasid state. The course reviews the stages of the development of diplomacy in ancient Europe, including the Westphalia Conferences in the mid-seventeenth century and Vienna in the early nineteenth century. The course deals with the decline of ancient diplomacy and the emergence of modern diplomacy in its many aspects, and the factors that led to this at the beginning of the twentieth century. The course also shows the beginning of the intensive practice of public diplomacy after World War I. The course explains the theoretical framework of public diplomacy, its aspects, application mechanisms, the concept of soft power, the circumstances of its emergence, and its connection to the practice of public diplomacy. It also reviews the ways of practicing public diplomacy in various countries, including several major countries, and the circumstances that necessitated it and the development of this practice. The course concludes by explaining ways to successfully practice public diplomacy for a country and the reasons for its stumble and failure.
The public diplomacy course aims to:
Introducing students to the place of diplomacy in human communication and the basic human needs it has met since the beginning of creation.
Informing students about the development of diplomacy throughout history in our region and the world.
Introducing students to the basic stages of the development of diplomacy in Europe before World War I.
Enabling students to understand the reasons for the collapse of old diplomacy at the end of the nineteenth century, and to understand the objective conditions for the launch of new diplomacy and its fields.
Informing students about the circumstances of the emergence of the concepts of public diplomacy and soft power.
Facilitating students’ understanding of the details of aspects of public diplomacy and the mechanisms for its implementation.
Introducing students to how a sample of countries in the world, including several major countries, apply public diplomacy, its extent, the circumstances that have resorted to this practice, and the circumstances surrounding it.
Dr. Naji Sabri Al-Hadithi
Minister of Foreign Affairs of Iraq from 2001 – 2003
Minister of State for Foreign Affairs of Iraq from
April 2001 – August 2001
Ambassador of Iraq to Austria and a non-resident ambassador
In Slovakia 1999-2001
Permanent Representative of Iraq to the International Atomic Energy Agency,
The United Nations Industrial Development Organization (UNIDO),
And the United Nations Office in Vienna 1999-2001
Counselor at the Iraqi Embassy in London 1975-1980